Dubai, Mar 5 (IBNS): Thatchers Cider may be the “Official Cider” of the ICC Men’s Cricket World Cup 2019, to be held from 30 May to 14 July in England and Wales, with 48 matches played throughout 11 venues in what is going to be the year’s largest carrying event within the United Kingdom.
As the Official Cider of the ICC Cricket World Cup 2019, the Somerset cidermaker could have one of a kind pouring rights for its Thatchers Gold and Thatchers Haze manufacturers in every one of the venues at some stage in the fits.
Also, Thatchers Gold and Thatchers Haze can be to be had exclusively within the eight respectable fan zones which are being organized for the duration of the six week-lengthy cricket celebrations.
ICC General Manager – Commercial, Campbell Jamieson stated: “We welcome Thatchers as an accomplice for what is one of the maximum anticipated sports activities occasion within the international with the sport’s billion lovers following the fortunes in their preferred gamers and groups. Thatchers is a famous cider logo, and we’re thrilled to be teaming up with them for the ICC Men’s Cricket World Cup 2019.”
Martin Thatcher, Managing Director of the family-run Thatchers Cider, stated: “This is a tremendous opportunity to be a part of a leading sports event with the intention to have the eyes of the worldwide sports network firmly on it. We understand wearing events on this scale don’t come round very regularly, and we’re incredibly joyful to be a part of it.
“Cricket has this type of lengthy historical past and culture, something that as a fourth-era circle of relatives business enterprise we proportion and are immensely happy with. So, this partnership with the ICC is a real match with our logo. We are sincerely enthusiastic about bringing our ciders to the World Cup so fanatics from around the arena can add to their enjoyment of a few exceptional crickets with a clean pint of Thatchers.”
Over 850,000 human beings are expected to wait for the fits which might be being played across cricket venues in England and Wales at Lords Cricket Ground and The Oval in London; Trent Bridge in Nottingham; Cardiff Wales Stadium; The County Ground in Bristol; The Hampshire Bowl in Southampton; The County Ground in Taunton; Old Trafford Cricket Ground in Manchester; Edgbaston in Birmingham; Headingly in Leeds, and The Riverside in Chester-le-Street.
Fan Zones, which can be predicted to attract upwards of 2 hundred,000 enthusiasts, can be set up in Nottingham, Southampton, Taunton, Manchester, Birmingham, Cardiff, Leeds, Durham, and London.
Martin adds: “We recognize the Cricket World Cup will deliver, and we sit up for working with the ICC to gain most publicity and activation for our ciders at some stage in this highly anticipated summer of cricket. Cricket has quite passionate fans, and we’re eager to share the experience with them.”
The ICC Men’s Cricket World Cup could be a genuinely multi-cultural event and faucets into the United Kingdom’s love of recreation – in fact in keeping with YouGov, eighty-three % of adults within the UK observe football, rugby or cricket.
As the Official Cider, there might be Thatcher’s branding at the bars within all the stadia, in addition to a presence at the massive venue screens.