Zynga‘s Gram Games studio is launching a new cellular recreation, Merge Magic, in its hit series of “Merge” titles.
Gram Games has gone an extended way with its “merge” mechanic. The Istanbul and London-based totally game studio make cellular puzzle video games wherein you merge tiles into one to complete steps inside the puzzle. The video games are addictive, and they’re top cash makers. And that’s why Zynga offered Gram Games final year for $250 million.

Merge Magic is an adventure puzzle game in which gamers can elevate the curse on mysterious new worlds by way of merging numerous creatures and through matching new gadgets to win rewards that permit them to liberate surprises. It takes place in a lawn world of Mythic, that is complete of magical beasts. Merge Magic is now to be had for iOS and Android as a free-to-play download.

And when you merge these beasts, you get things like a Peacoat, and different hybrid animals which you find out. The quests maintain players going, as they could locate enchanted memories and create increasingly more effective gadgets thru merging. You can merge eggs and hatch them. You have loads of amazing objects to suit and extra than eighty demanding situations.

“They’re continually very a hit,” stated Bernard Kim, president of publishing at Zynga, in an interview with GamesBeat. “We’re truly enthusiastic about the performance of [the predecessor] Merge Dragons. It has an absolutely top-notch placement at the App Store. We’ve taken a mechanic of the ‘merge’ that Gram Games has innovated. It’s a fashion of gameplay that inspires magic. You spend limitless time merging gadgets.”

Since the acquisition, Kim said Zynga has let “Gram do their element,” permitting it to live impartial and independent. He stated Zynga doesn’t get concerned with such divisions till it’s miles wanted in a few ways. The team tests ideas swiftly, and when they check something that sparks, they could pass very quickly to build it, Kim stated. Merge Magic benefited from plenty of learnings from Merge Dragons, he introduced.

Gram’s other video games encompass 1010, Merged, Six, Bounzy, Merge Dragons, Merge Town, Merge Farm, Paint Tower, and Merge Gems.

“We wanted to create a new puzzle sport where gamers can merge whatever collectively to create particular mythical creatures that no one has ever seen before,” stated Eren Yanik, leader product officer of Gram Games, in a statement. “The opportunities are rousing in Merge Magic!, taking our signature ‘in shape and hatch’ gameplay to bewitching new heights, imparting players masses of intensity in exploration and immersing them during their journey. Our future in-game events will also provide the network exclusive approaches to have interaction and revel in the gameplay, no longer least of all our deliberate activities for this coming autumn and Halloween.”

More than a thousand million gamers have played Zynga video games on account that 2007. As an apart, I requested Kim why Zynga didn’t have any video games to be had for Apple Arcade. He responded that Zynga actually believes in the loose-to-play version, and video games that don’t have an ending however alternatively may be performed for all time. That’s the manner that Zynga perspectives the Gram Games titles.

“I’m one of these human beings, spending a lot of time simply merging things collectively, from creatures to bushes to eggs,” he said. “It’s a fulfilling feeling that is hard to provide an explanation for. But it’s fulfilling for players. It’s a piece like a Marie Kondo experience where you watched of the objects on your life that spark pleasure.”

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