The Ghana Rugby Football Union (GRFU/Ghana Rugby) walked away with one of the awards passed out by way of the Rugby Africa Executive Committee, namely the award for the “Best Communication Strategy.” The award changed into considered one of a chain of awards given at the 2019 Rugby Africa General Assembly at Marrakech, Morocco, on 2 March 2019. According to Mr. Herbert Mensah, President and Board Chairman of Ghana Rugby, the conversational approach of Ghana Rugby isn’t always pretty much press releases, but rather a carefully crafted method to place the right messages out to the right goal audiences and stakeholders.
“Part of our method from the start has been to prepare a valid communique strategy that ensures that what we placed out is aligned with what the stakeholders want to look and hear about a corporation this is extreme approximately handing over what is now not best promises however what is anticipated of it,” Mensah said. Mensah congratulated all in Ghana Rugby that form a part of the communication network, inclusive of the communique group, the media that supports Ghana rugby, and the people making the news, all gamers and Rugby bodies.
Mensah stated that the accolades from the authorities for the advantageous picture the Union presents about not only Ghana Rugby but certainly about Ghana speak for themselves. Ghana Rugby makes extensive use of social media, inclusive of Facebook (which includes closed and private hobby Groups), Twitter, YouTube, and WhatsApp. Besides its website, the union also established strong relationships with the media, which are at the heart of putting the messages out to the diverse stakeholders. The partnership of Rugby Africa with the APO Group also ensures international attain of Ghana Rugby’s messages deliberately placed out to the sector.
