Online store Boating, Camping and Fishing (BCF) Australia is highlighting how matters can pass miserably wrong outdoors if one would not have proper capabilities and equipment in a hilarious campaign.
The marketing campaign, created by way of The Monkeys, titled ‘BCFing music’ turns the distress of a circle of relatives tenting experience into a tune featuring lyrics about their come across with ferocious possums, poisonous berries, and marshmallow mishaps, and the way ultimately the own family comes to a decision to visit the BCF store for some help.
The campaign will run throughout TV, online, radio, in-keep with the extra content material on BCF owned channels in addition to extending throughout the summertime retail calendar.
BCF wellknown supervisor of advertising, Ben McConnell, said: “Every Aussie has their personal outdoor mishap that turns into a circle of relatives legend. They’re the form of stories and advice we assist our customers with every day. Bringing them to life in this manner is our collective ode to the top-notch outside.”
Ant Keogh, leader innovative officer, The Monkeys Melbourne stated: “On the floor stage, it’s a piece of fun, the bodily humor may be enjoyed with the aid of all and sundry at the same time as, below, we haven’t forgotten the basics of retail. With that song, no one forgets these commercials are for BCF.”
Mike Derepas, head of planning, The Monkeys Melbourne, said: “Since the launch of the logo platform, Be A BCFing Expert, Ben, and the BCF group have achieved the tough work to organize their business across the brand promise. Their commitment to the platform makes their campaigns work more difficult every yr.”