“These pretty amazing numbers demonstrate the energy of stay cricket to connect and have interaction more deeply with diverse audiences.”
Men’s CWC 2019 live coverage reached a global cumulative common target audience of one.6 billion visitors
13.7 billion hours fed on globally demonstrating the electricity of stay recreation
20,000 hours of coverage carried by using 25 broadcast partners across more than two hundred territories
41% of the audience have been girls, whilst 32% were aged 18 to 34
The ICC Men’s Cricket World Cup 2019 was the most-watched ICC event ever, with a global cumulative common target audience of 1.6 billion for stay coverage, a 38% boom over the 2015 version and a unique broadcast target market of 706 million viewers, demonstrating the outstanding attain and energy of live cricket round the sector.
The event additionally recorded a 42% growth in common time watched in line with the precise viewer in assessment to the 2015 Men’s Cricket World Cup.
Emphasizing cricket’s persevered appeal, the 706 million particular target market was a 22% boom as compared to that of Cricket World Cup 2015. 41% of the target market were ladies, while 32% of the 706 million were elderly 18 to 34.
CWC19: What a tournament!
Fans watched the ICC Men’s Cricket World Cup for an extended quantity of time than ever earlier than, with the event collecting a record 13.7 billion worldwide viewing hours. This is a record for an ICC event, seeing an 18% boom from the 2011 Cricket World Cup and seventy-two % growth from the 2015 event.
The most-watched suit of the ICC Men’s Cricket World Cup 2019 globally changed into India in opposition to Pakistan with 273 million specific visitors tuning into linear TV coverage with over every other 50 million virtual-handiest visitors.
ICC Chief Executive Manu Sawhney said: “These quite astounding numbers display the strength of stay cricket to connect and interact more deeply with numerous audiences around the sector. The theatre and drama of live cricket are compelling and the introduced jeopardy of match cricket enables our game to cut via and mixture audiences like in no way earlier than even in our more and more fragmented global.”
This changed into the most widely to be had ICC event in records as greater than 20,000 hours of stay action, repeats and highlights insurance was carried by means of 25 broadcast partners across greater than two hundred territories.
Locally in collaborating countries, the ICC Men’s Cricket World Cup 2019 additionally validated the dimensions cricket has to interact fanatics in a number of markets. In the host usa, the match reached a unique target audience of 24 million across live and highlights coverage with the very last becoming the most-watched game of cricket in the United Kingdom.