“These pretty amazing numbers demonstrate the energy of stay cricket to connect and have interaction more deeply with diverse audiences.” Men’s CWC 2019 live coverage reached a global cumulative common target audience of one.6 billion visitors.
13.7 billion hours fed on globally, demonstrating the electricity of stay recreation
20,000 hours of coverage carried by using 25 broadcast partners across more than two hundred territories
41% of the audience were girls, whilst 32% were aged 18 to 34
The ICC Men’s Cricket World Cup 2019 was the most-watched ICC event ever, with a global cumulative common target audience of 1.6 billion for stay coverage, a 38% boom over the 2015 version, and a unique broadcast target market of 706 million viewers, demonstrating the outstanding attain and energy of live cricket round the sector.
The event additionally recorded a 42% growth in common time watched in line with the precise viewer in comparison to the 2015 Men’s Cricket World Cup. Emphasizing cricket’s persevered appeal, the 706 million particular target market was a 22% boom compared to that of the Cricket World Cup 2015. 41% of the target market were ladies, while 32% of the 706 million were elderly, 18 to 34.
CWC19: What a tournament!
Fans watched the ICC Men’s Cricket World Cup for a longer period than ever earlier, with the event collecting a record 13.7 billion worldwide viewing hours. This is a record for an ICC event, seeing an 18% boom from the 2011 Cricket World Cup and a seventy-two % growth from the 2015 event. The most-watched match of the ICC Men’s Cricket World Cup 2019 globally changed into India’s match against Pakistan, with 273 million specific viewers tuning into linear TV coverage, with over every other 50 million virtual-only viewers.
ICC Chief Executive Manu Sawhney said:
“These quite astounding numbers display the strength of stay cricket to connect and interact more deeply with numerous audiences around the sector. The theatre and drama of live cricket are compelling, and the introduced jeopardy of match cricket enables our game to cut through. Mixture audiences like in no way earlier than even in our more and more fragmented global.”
This changed into the most widely held ICC event in records as greater than 20,000 hours of stay action, repeats, and highlights coverage was carried using 25 broadcast partners across more than two hundred territories. Locally in collaborating countries, the ICC Men’s Cricket World Cup 2019 additionally validated the dimensions cricket has to interact with fans in several markets. In the host usa, the match reached a unique target audience of 24 million across live and highlights coverage, with the very last becoming the most-watched game of cricket in the United Kingdom.
